Branding Lolo Vivi: Pink Tax Free Wine
Developing a concept, packaging, and branding for the Australian Winery - Lolo Vivi.
Lolo Vivi aims to sell pink tax-free wine targetting women over the age of 21 and makes small batches of fruit and dessert wine.
Service
Concept, Packaging and Identity Design
Client
Lolo Vivi
Year
2020
Making Wine with Feelings for Girls with Feelings
What is the Pink Tax?
The pink tax is the extra amount that women pay for
everyday products like feminine hygeine products,
razors, shampoo, haircuts, clothes, dry cleaning,
and more. This “tax” applies to items that cover a
woman’s entire life, from girls toys and uniforms to
canes, braces, and adult diapers.
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