Branding Lolo Vivi: Pink Tax Free Wine

Developing a concept, packaging, and branding for the Australian Winery - Lolo Vivi. 

Lolo Vivi aims to sell pink tax-free wine targetting women over the age of 21 and makes small batches of fruit and dessert wine.

Service

Concept, Packaging and Identity Design

Client

Lolo Vivi

Year

2020

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Making Wine with Feelings for Girls with Feelings

What is the Pink Tax?

The pink tax is the extra amount that women pay for

everyday products like feminine hygeine products,

razors, shampoo, haircuts, clothes, dry cleaning,

and more. This “tax” applies to items that cover a

woman’s entire life, from girls toys and uniforms to

canes, braces, and adult diapers.

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